It was at the start of the school year when my daughter went to a field trip to the Apple Store. I happened to be one of those lucky parents to accompany the class. I couldn’t help but admire how smart is of Apple to open their doors to the future buying force. It was 10AM when we arrived. The kids were given yellow t-shirts and split in teams of 4-5 kids and the fun began. One Apple store employee was designated to each team- they took videos of the kids doing faces, poses and having fun… on an iPad.
Than the iPad was connected to a Mac and using the Apple software there was a cute little trailer created. The movies were burned into CDs and each child was given a copy of their own team trailer. The kids were ecstatic. Every child wanted an iPad, a Mac and Apple video software. I saw a parent buy right there on the spot a Mac. This is a level 1 dangerous-to-the-rest-parent. I heard Mommy, I really want to make videos. I really need a Mac.
And the Apple store offers these field trips to elementary schools all the time- our school takes the students every year… this is a great cultivating experience. Children embrace technology and they will be soon of age to buy. You have the cool factor working too.
I have a dream… I want a Microsoft Store Field Trip. I want Microsoft to invite elementary school children and spoil them the way Apple does. I will sign up for this field trip, I will take photos and I’ll probably be a level 1 dangerous-to-the-rest-parent
P.S. By the way, I’m ashamed to say but I still haven’t visited a Microsoft Store myself. Waiting for the field trip.